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    <lastmod>2024-12-11</lastmod>
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    <loc>https://www.nikkizavi.com/blog/duolingo-growth-tactics-newsletter</loc>
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    <lastmod>2024-12-11</lastmod>
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      <image:title>Blog - TikTok + Duolingo: An Unexpected Product Growth Loop - Make it stand out</image:title>
      <image:caption>Duolingo’s co-founder Severin Hacker is not impressed by Duo’s brand color</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/c9817156-53dc-4447-95be-2a31a97c71a4/duolingo-tiktok-growth-loop.png</image:loc>
      <image:title>Blog - TikTok + Duolingo: An Unexpected Product Growth Loop - Make it stand out</image:title>
      <image:caption>Duolingo’s viral product growth loop - using TikTok as a replacement for in-app notifications</image:caption>
    </image:image>
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      <image:title>Blog - TikTok + Duolingo: An Unexpected Product Growth Loop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/44ee770c-e85d-48e1-be5b-92c201641108/duolingo-growth-loop.png</image:loc>
      <image:title>Blog - TikTok + Duolingo: An Unexpected Product Growth Loop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - TikTok + Duolingo: An Unexpected Product Growth Loop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.nikkizavi.com/blog/notion-growth-tactics-newsletter</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-28</lastmod>
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      <image:title>Blog - 5 Strategies that took Notion to $10B - Make it stand out</image:title>
      <image:caption>TikTok is flooded with “how I use Notion” videos that drive significant interest and traffic.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 5 Strategies that took Notion to $10B - Make it stand out</image:title>
      <image:caption>You see how I write this newsletter my hotel in Brooklyn over the summer holiday? Very demure, very workaholic, very cutesy ✨</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/c18b4d6f-1789-45b6-a807-1b64b1f9737e/notion-reddit-community.jpeg</image:loc>
      <image:title>Blog - 5 Strategies that took Notion to $10B - Make it stand out</image:title>
      <image:caption>Notion’s subreddit has over 350k members.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/72258d15-4ccc-4b06-aba4-b71809e98983/notion-first-product-hunt.jpeg</image:loc>
      <image:title>Blog - 5 Strategies that took Notion to $10B - Make it stand out</image:title>
      <image:caption>First unofficial Notion’s Product Hunt listing got a lot of great feedback and interest.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 5 Strategies that took Notion to $10B - Make it stand out</image:title>
      <image:caption>Notions templates strategy is to offer template for every possible use case with many different variation to show you how you can use it and customize.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 5 Strategies that took Notion to $10B - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nikkizavi.com/blog/liquid-death-growth-startegy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/dc4adede-df79-40f0-8e67-9ef063a1a2bd/liquid-death-coinbase-colab.png</image:loc>
      <image:title>Blog - Brand Growth Hacking behind Liquid Death - Make it stand out</image:title>
      <image:caption>Coinbase paid over $500k to appear on the Liquid Death packaging in a satire campaign against Super Bowl ad prices.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Brand Growth Hacking behind Liquid Death - Make it stand out</image:title>
      <image:caption>One of many viral campaigns. Identify Liquid Death in the blind test or get tased.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Brand Growth Hacking behind Liquid Death - Make it stand out</image:title>
      <image:caption>This is Mike Cessario - founder of Liquid Death living and breathing his brand.</image:caption>
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    <image:image>
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      <image:title>Blog - Brand Growth Hacking behind Liquid Death - Make it stand out</image:title>
      <image:caption>Amazing AtlassianCreators I got chance to meet on Team24</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Brand Growth Hacking behind Liquid Death - Make it stand out</image:title>
      <image:caption>Their first  ever video "Murder your thirst" got 3M views before they sold a single can of water.</image:caption>
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  <url>
    <loc>https://www.nikkizavi.com/blog/zapier-growth-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
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      <image:title>Blog - Zapier SEO Growth Strategy - How did they grow? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/0fb828cb-fcdb-424e-90e7-7d05031312b4/zapier-growth-hacks.png</image:loc>
      <image:title>Blog - Zapier SEO Growth Strategy - How did they grow? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/95209c9e-6b96-4d59-85a7-e68e4b3ffb2b/top-zapier-seo-pages</image:loc>
      <image:title>Blog - Zapier SEO Growth Strategy - How did they grow? - Make it stand out</image:title>
      <image:caption>Top 5 pages from Zapier website (Ubersuggest March 2024)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/8dab697c-cf1d-468a-81b6-c3b03ba22e2b/zapier-founders-idea.jpg</image:loc>
      <image:title>Blog - Zapier SEO Growth Strategy - How did they grow? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/225afe53-840d-4b74-8fa8-630ade724ec5/zapier-programatic-seo.png</image:loc>
      <image:title>Blog - Zapier SEO Growth Strategy - How did they grow? - Make it stand out</image:title>
      <image:caption>Structure of Zapiers App listing pages: Main page → Integration page → Use cases</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/00b93cf9-ebb3-4488-89a6-59ae8192df02/Zapier-website-March-2012.png</image:loc>
      <image:title>Blog - Zapier SEO Growth Strategy - How did they grow? - Make it stand out</image:title>
      <image:caption>Zapier has been using the word "Zap" since they launched their website in 2012</image:caption>
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    <loc>https://www.nikkizavi.com/blog/productboard-growth-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/3fac90e5-bcf3-4b61-9c97-986551f46e49/productboard-capterra-reviews.png</image:loc>
      <image:title>Blog - Growth strategies from Czech Unicorn - Productboard - Make it stand out</image:title>
      <image:caption>Product directories are a great way to get feedback from your customers early on + you can get extra reach via ads and paid features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/4a8113e8-6fcb-4112-bee4-bf0aafedbbde/productboard-beta-program.png</image:loc>
      <image:title>Blog - Growth strategies from Czech Unicorn - Productboard - Make it stand out</image:title>
      <image:caption>Productboard founders made the first introduction during the Private Beta Signup. A great way to get to know the team before users join the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/5b3b64e9-fd04-4438-b171-86d26ed10f0c/producthunt+dec2018.png</image:loc>
      <image:title>Blog - Growth strategies from Czech Unicorn - Productboard - Make it stand out</image:title>
      <image:caption>Did you notice the ProductHunt logo in the corner? It's an extra social proof you can add to your site after launching on ProductHunt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/abcbd507-0f7d-43a7-b526-1785fa9d4e1f/productboard-launch-techcrunch.png</image:loc>
      <image:title>Blog - Growth strategies from Czech Unicorn - Productboard - Make it stand out</image:title>
      <image:caption>The Productboard team makes a public launch on TechCrunch Disturb - a genius move as they present in front of their target audience. Everyone is interested!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/2a71c986-3e33-4618-a93f-7899ab730bff/Productboard-customer-growth.png</image:loc>
      <image:title>Blog - Growth strategies from Czech Unicorn - Productboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/fcc1dce6-9530-4eba-9d38-abe2369ccf60/productboard-mixpanel.png</image:loc>
      <image:title>Blog - Growth strategies from Czech Unicorn - Productboard - Make it stand out</image:title>
      <image:caption>A little Mixpanel badge popped up in the footer of the website in 2016 suggesting that Productboard was connecting pre-sign-up and product usage data.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Growth strategies from Czech Unicorn - Productboard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.nikkizavi.com/blog/stripe-growth-startegy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
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      <image:title>Blog - Growth strategies behind Stripe's $50 billion valuation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/f0ede24b-9d42-4470-a671-aa0a8e9398f8/stripe-press-books.png</image:loc>
      <image:title>Blog - Growth strategies behind Stripe's $50 billion valuation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/92103edc-b409-428e-be7e-d0dd308b9adb/stripe-capture-the-flag.png</image:loc>
      <image:title>Blog - Growth strategies behind Stripe's $50 billion valuation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/b39308b7-9a3f-4e36-b009-b171eac11029/Stripe-IPO-search-volume</image:loc>
      <image:title>Blog - Growth strategies behind Stripe's $50 billion valuation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/99b6e18c-5085-4061-8583-5ad3318ff976/Stripe-cdf-tshirt-hackaton.png</image:loc>
      <image:title>Blog - Growth strategies behind Stripe's $50 billion valuation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Growth strategies behind Stripe's $50 billion valuation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Growth strategies behind Stripe's $50 billion valuation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nikkizavi.com/blog/growth-hacking-airtable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-30</lastmod>
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      <image:title>Blog - 5 Growth hacks that turned Airtable into a Unicorn  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 5 Growth hacks that turned Airtable into a Unicorn  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/c262237c-c5d1-4386-a054-750ef01b473c/airtable-powered-by-branding.png</image:loc>
      <image:title>Blog - 5 Growth hacks that turned Airtable into a Unicorn  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/8e64827a-7319-4f76-bdf3-b6dbf2492634/airtable-tagline-2017+1.png</image:loc>
      <image:title>Blog - 5 Growth hacks that turned Airtable into a Unicorn  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/a35ffbfd-694c-4f06-b086-29f4101ea8c2/airtable-universe.png</image:loc>
      <image:title>Blog - 5 Growth hacks that turned Airtable into a Unicorn  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/8d07218f-ce50-459d-b55e-4ccaf6eceab2/Airtable-plg-growth-hacks.png</image:loc>
      <image:title>Blog - 5 Growth hacks that turned Airtable into a Unicorn  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nikkizavi.com/blog/newsletter-5-public-speaking-fear</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
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      <image:title>Blog - Public speaking: Getting over the biggest nightmare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/1705247606531-ZCDPEZKOJCBHOTMTVHKQ/public-speaking-fear.png</image:loc>
      <image:title>Blog - Public speaking: Getting over the biggest nightmare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff68394c94c1798d53cc9a/21c9c065-5ce4-4fa8-96d1-707768143d95/public-speaking-fear-meme.png</image:loc>
      <image:title>Blog - Public speaking: Getting over the biggest nightmare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.nikkizavi.com/blog/newsletter-4-ai-product-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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